You won’t find a finer family.

Ain’t gonna lie. After we built the Southern Comfort site we couldn’t wait to get our hands on another bourbon. Call us greedy, call us acquisitive, call us proud Kentuckians, call us fine-whiskey connoisseurs — hell, you can even call us alcoholics — but when a venerated brand like this arrives on your doorstep you don’t say no, you say, “Cheers! May we have another?”

We were contacted for a range of notable reasons (none of them just mentioned): First, the brand needed a huge online refresh, one befitting its pedigree. Second, the old site wasn’t compliant and we’re recognized as the go-to agency in this capacity. Third, when it comes to communicating an old brand in a contemporary way to a generation not known for its brand loyalty, we’re respected for being able to talk the literal talk. The site was built from scratch with a compressed timeline and it won immediate praise from the demanding-and-fussy bourbonistas who put the brand on its well-deserved pedestal.

Unlocking Bardstown's Holiday Spirit

Bardstown Tourism was in need of a creative partner to develop their Holiday 2022 New York Post ad campaign, promoting Bardstown as an elegant and beautiful place to visit between Thanksgiving and New Years.

By spending an entire day on location, and engaging deeply with the Tourism team through interviews and creative exercises, we unlocked the heart of the town’s festive spirit.

Amplify your style.

We like to think of ourselves as somewhat hip. Trendy without being fashionable and pretentious. Imagine our delight when we were approached by Crosley Radio, a global brand with all the qualities we imagine we have.

Crosley sells its audio equipment around the world, with a major US presence in Target and Urban Outfitters. Although it’s recognized as a premier brand for the way it looks (their stuff sounds really good, too, we might add), their graphic brand and website fell far short of the bar they represented emotionally to consumers (cool stylish brands need to look cool and stylish, right?). They also recognized how important it was to connect with their market through social media — and not in the usual topical way, but by integrating an appropriate presence into their brand.

Now, we don’t claim to be great at everything, but if there’s one thing we do really well it’s making cool stuff for people to carry around and have near them where they live and work.

Most of what we make is based on sharing music — because we got started in this business based on the realisation that sound is probably the easiest and most enjoyable way for people to share their personalities. So we design and build things that not only let people play their music wherever they are, but allow them to share a little bit extra about their senses of style as they do it.

Starting a movement.

There are cool clients, there are prestigious clients, and there are cool and prestigious clients. Louisville Ballet most definitely falls into the last classification — and if you’ve ever had the opportunity to work with the dancers up close, you’d also find out they’re awesome people, because everything they do leaves you amazed. Speechless. Inspired.

See Louisville, Share Louisville.

When the Waterfront Development Corporation came to us asking for help on a nonprofit’s budget, we dove right in (see what we did there?). But unlike everyone else in the business, we weren’t content just making a new site for an old boat. We looked at the WDC’s business model and saw that, actually, there are two boats, and that the Spirit was an important revenue source that wasn’t being leveraged through its marketing strategy. It was always the runner-up to the Belle, a “second choice,” and therefore an inferior selection when looking for entertainment.

We completely rebuilt their brand from the bottom up, making it about enjoying Louisville from the river. This involved a thoroughly new marketing platform and graphic position, along with a full exploration of advertising and communication assets. And we did it all for the same low budget.

Give back, Jack.

United Way is a national brand. It’s also a brand that, like many brands in the large-nonprofit category, gets abused when taken to the local level — and we don’t just mean graphically, we mean in terms of what it stands for. As a firm that’s committed to defending the high ground, it’s important to take brands back to their source, which is what we did with MUW — a brand that represents community and unity.

In addition to better positioning the brand, we also had to deal with the local brand changing itself operationally; rather than being a “clearing house” for funding, which it had been viewed as traditionally, it was morphing into a comprehensive community resource, a partner to whom anyone could turn for help with early childhood, youth, health, or financial support. We needed to build a place where people could come and be heard, where they could learn, and most important, where they could contribute.

A long tradition. Or one helluva-long fad.

Being in Bourbon Country, as folk call it around here, we get a lot of requests to work on whiskies and liqueurs. But imagine our pleasure when we were asked to work on SoCo, one of the world’s most famous brands. But that was sort of the rub . . . as famous as the brand is, nobody really knew what Southern Comfort stood for, whom it was designed to appeal to, or even how to drink it.

Our job was to develop a global website as well as five sister-sites for other countries, each customizable by location. But above all, we were asked to create a clean, beautiful site experience that answered the fundamental questions “What is Southern Comfort?”, “Who drinks it?”, and “How should it be drunk?” — and all in a way that appealed to and was understandable by almost everyone in the world.

Hey, you, Mister Man. Strutting your stuff, walking tall, the 24-year-old cock of the walk. Yeah, we see you in your tailored pants and thrift-store shirt, head held high, catching some beats, cruising the mean streets of Albany. We know the way you roll. We embrace the things that make you cool. We salute your comfort.

You with the devil-may-care smile and goddess self-assurance. We know who you are and what you stand for, slipping and grooving your cool stuff in Detroit. We’re digging that 33-year-old sense of style, that vibe you take for granted. We know the way you roll. We embrace the things that make you cool. We salute your comfort.

Yeah, you’ve got it. You know who you are. You know what makes your 44-year-old-self so unique, so assured. You’re in the crease with that relaxed bring-it-on flair, that one-and-only laid-back-dialed-in-but-quintessentially Melbourne style. We know the way you roll. We embrace the things that make you cool. We salute your comfort.