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Metro United Way

Metro United Way

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Give back, Jack.

United Way is a national brand. It’s also a brand that, like many brands in the large-nonprofit category, gets abused when taken to the local level — and we don’t just mean graphically, we mean in terms of what it stands for. As a firm that’s committed to defending the high ground, it’s important to take brands back to their source, which is what we did with MUW — a brand that represents community and unity.

In addition to better positioning the brand, we also had to deal with the local brand changing itself operationally; rather than being a “clearing house” for funding, which it had been viewed as traditionally, it was morphing into a comprehensive community resource, a partner to whom anyone could turn for help with early childhood, youth, health, or financial support. We needed to build a place where people could come and be heard, where they could learn, and most important, where they could contribute.

Metro United Way Portfolio Asset
Metro United Way Portfolio Asset
Metro United Way Portfolio Asset
Metro United Way Portfolio Asset
Metro United Way Portfolio Asset
Metro United Way Portfolio Asset
Metro United Way Portfolio Asset
Metro United Way Portfolio Asset
Metro United Way Portfolio Asset
Metro United Way Portfolio Asset