Old Forester

You won’t find a finer family.

Ain’t gonna lie. After we built the Southern Comfort site we couldn’t wait to get our hands on another bourbon. Call us greedy, call us acquisitive, call us proud Kentuckians, call us fine-whiskey connoisseurs — hell, you can even call us alcoholics — but when a venerated brand like this arrives on your doorstep you don’t say no, you say, “Cheers! May we have another?”

We were contacted for a range of notable reasons (none of them just mentioned): First, the brand needed a huge online refresh, one befitting its pedigree. Second, the old site wasn’t compliant and we’re recognized as the go-to agency in this capacity. Third, when it comes to communicating an old brand in a contemporary way to a generation not known for its brand loyalty, we’re respected for being able to talk the literal talk. The site was built from scratch with a compressed timeline and it won immediate praise from the demanding-and-fussy bourbonistas who put the brand on its well-deserved pedestal.