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Park Community Credit Union

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The place for listeners, not tellers.

We do a lot of work in the financial sector but it’s usually for regional banks or local financial firms — we’d never actually done anything in between. Until Park Community called, looking to help them better position as a big-but-personal-deep-but-focussed-muscular-but-agile business partner.

They’d been around a few decades and they were the biggest, best-known credit union in the area, but their brand had been influenced by calls-to-action, offers, rates, and a whole bunch of “money-based” positioning — as opposed to an identity that clearly presented them as a personable partner with deep local roots and a willingness to help folk manage their lives better. Using existing assets, we freshened them up with an identity designed to appeal to a younger community looking forwards to the future.

Park Community Credit Union Portfolio Asset
Park Community Credit Union Portfolio Asset
Park Community Credit Union Portfolio Asset
Park Community Credit Union Portfolio Asset
Park Community Credit Union Portfolio Asset
Park Community Credit Union Portfolio Asset
Park Community Credit Union Portfolio Asset
Park Community Credit Union Portfolio Asset
Park Community Credit Union Portfolio Asset
Park Community Credit Union Portfolio Asset
Park Community Credit Union Portfolio Asset