Think of a compelling, memorable name for a business. “Integrated Sign and Graphic Inc.” probably doesn’t leap to mind, especially in a sea of sign-fabrication companies all vying for marquee attention. (See what we did there?) So when Integrated Sign and Graphic Inc. told us they were one of the largest firms of their kind in the country, we streamlined their name and cleaned up their identity.
We realized these people weren’t just craftsmen, but craftsmen who pursued large-scale solutions from a detail-first position, and they supported that philosophy with a relentless sense of service and perfectionism. Starting with a brand manifesto that made the CEO choke up and the marketing team squeal with delight, we followed up with sophisticated collateral, a mark and identity system, and a website worthy of their exacting standards.