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Rocky’s Pizza

  • What we did
  • Website
  • Print
  • Identity
  • Signage
  • Interior Design

100% fresh. 110% honest.

When we first learned about Rocky’s, a restaurant looking to franchise, we thought it was a small hole-in-the-wall-kinda diner selling pizzas and paninis. Were we ever wrong. The food turned out to be amazing — fresh, locally sourced, prepared on site, and tasty as heck. Trouble was, as a location it was a bit dark with earthy, predictable colors, tile floors, and a generally confused and underwhelming experience.

We crafted an entirely new brand based on the food itself. Clean, light, crisp, genuine, and full of honesty and heart. (And actually, we came up with the phrase “Honest Pizza,” just to make the point.) We completely rebuilt the brand’s aesthetics, from the interior store design all the way through to a beautifully simple and easy-to-navigate website. Whoever Rocky was, he would’ve been proud.