Greater Louisville Partnership

  • What we did
  • Website
Greater Louisville Partnership greaterlouisvillepartnership.com/

Driving Regional Growth: How Mightily Built a Business Attraction Engine for the Greater Louisville Partnership

The Greater Louisville Partnership (GLP) was formed to drive business attraction, expansion, and development across a 15-county, bi-state region surrounding Louisville, Kentucky. Recognizing the need for a strong digital presence to support economic development efforts, GLP engaged Mightily to design and build a stand-alone website that would serve as a vital tool for site selectors, brokers, and businesses considering relocation or expansion into the region.

Greater Louisville Partnership Portfolio Asset

The Mission: Show the World Why Louisville Leads

GLP needed a website that would not only inform but actively attract business interest by showcasing the region’s strategic advantages, from its quality of life to its thriving industries and prime logistical location within a day’s drive of two-thirds of the U.S. population. The site needed to be content-rich, easy to navigate, visually compelling, and built with growth and flexibility in mind.

Approach

Mightily’s approach began with an in-depth discovery workshop, where we collaborated with GLP leadership to define project goals, understand target audiences, and establish clear user journeys. Our strategy focused on delivering a seamless, engaging digital experience that quickly connected site visitors to the information they sought, whether it was community profiles, real estate opportunities, workforce data, or quality of life metrics.

Built in WordPress, the site utilizes flexible layouts that allow GLP staff to update and create pages easily. We integrated a variety of advanced tools and third-party platforms, including market data feeds and a real estate property locator. Community profiles were carefully crafted to highlight each partner county’s unique assets, helping visitors visualize the region’s full economic potential.

Execution and Features

  • User-First Design: Prioritized intuitive navigation and UX-focused architecture.
  • Dynamic Content Integration: Automated market data updates and real-time real estate listings.
  • ADA Compliance: Built to Level AA which exceeds WCAG standards, ensuring accessibility for all users.
  • SEO Optimization: Developed a content structure and keyword strategy to maximize search visibility.
  • Growth-Ready CMS: Empowered GLP with full control over site content without the need for ongoing development assistance.
Greater Louisville Partnership Portfolio Asset

Results

Launched successfully, the Greater Louisville Partnership website has become a central platform for regional business attraction efforts. It provides a professional, polished, and user-friendly face to the organization’s work, directly supporting GLP’s mission to position the region as a premier destination for business investment and relocation. Website traffic has continued to grow with an average of 340 visitors and 5 new users per day spending at least 2 minutes on site per visit.

By delivering a site that combines strategic storytelling, technical excellence, and marketing functionality, Mightily helped GLP elevate its brand, better serve its partners, and create a vital new asset in the region’s economic development toolkit.