- What we did
Getting more out of life means getting more out of your banker.
Branding for banks is usually predictable — it’s either big-bank-offering-personal-service or small-bank-pretending-to-be-big-bank. Sometimes they lean on their deep roots and rich history, sometimes they bang on about the muscularity of their products, and sometimes, more often, they say nothing meaningful whatsoever.
So when FSB came to us asking to be something no other bank was — something their employees and customers would be proud of; something true and sincere; something that was courageous and different; something that actually added value to communities — and they told us about how they’d move heaven and earth to get things done for people who wanted a relationship with them, we knew we had a winner.