American Printing House for the Blind

Welcome Everyone.

Ever since the American Printing House for the Blind was founded in Louisville in the 1850s, it’s grown from a local publishing house chartered to “print books in raised letters” into the world’s largest nonprofit in its category. So when APH tasked us with updating its brand, which hadn’t gone through a refresh in decades, we repositioned the 150-year-old organization for a new century.

Reaching back into their simple, sensible roots, we created a range of ads and developed a new website for them that traced their history as the group that has set the standard in providing resources for people with vision impairment. Then we fashioned an identity built on the inclusive, welcome-all culture that the printing house has championed all along. Today, as a global technology-solution provider in its field, APH aspires to help create a world in which anyone and everyone has access to happiness.