Being in Bourbon Country, as folk call it around here, we get a lot of requests to work on whiskies and liqueurs. But imagine our pleasure when we were asked to work on SoCo, one of the world’s most famous brands. But that was sort of the rub . . . as famous as the brand is, nobody really knew what Southern Comfort stood for, whom it was designed to appeal to, or even how to drink it.
Our job was to develop a global website as well as five sister-sites for other countries, each customizable by location. But above all, we were asked to create a clean, beautiful site experience that answered the fundamental questions “What is Southern Comfort?”, “Who drinks it?”, and “How should it be drunk?” — and all in a way that appealed to and was understandable by almost everyone in the world.