We like to think of ourselves as somewhat hip. Trendy without being fashionable and pretentious. Imagine our delight when we were approached by Crosley Radio, a global brand with all the qualities we imagine we have.
Crosley sells its audio equipment around the world, with a major US presence in Target and Urban Outfitters. Although it’s recognized as a premier brand for the way it looks (their stuff sounds really good, too, we might add), their graphic brand and website fell far short of the bar they represented emotionally to consumers (cool stylish brands need to look cool and stylish, right?). They also recognized how important it was to connect with their market through social media — and not in the usual topical way, but by integrating an appropriate presence into their brand.