Phocus

Phocus Sparkling Water, an up and coming brand in the caffeinated water niche, approached Mightily seeking a brand creative refresh. Their mission was clear: to revamp labels and packaging along with store displays, develop captivating social media content, and launch and manage digital campaigns that would truly connect with their target audience.

Our team embarked on a journey to elevate the Phocus visuals. We meticulously crafted vibrant label designs and headlines, elevating the brand. These new visuals and messaging would ignite intrigue among the health-conscious caffeine seekers. The revamped Phocus Sparkling Water messaging garnered immediate attention on social media, with likes and shares growing. The digitally managed campaigns saw impressive engagement, captivating its audience with every sip and click.