FBT Gibbons

FBT Gibbons

  • What we did
  • Website
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Visit Website fbtgibbons.com

FBT Gibbons: A Scalable Digital Presence for a Leading Law Firm

FBT Gibbons, a full-service law firm with more than 800 attorneys across multiple states, needed a modern website that would support their growing national presence and communicate their reputation for forward-thinking legal solutions. Mightily partnered with FBT Gibbons to deliver a scalable, high-performing website that not only meets today’s user expectations, but also evolves alongside the firm’s strategic goals.

FBT Gibbons’ previous website lacked the flexibility and performance needed for a firm of its size and sophistication. It presented challenges in both navigation and backend usability.

FBT Gibbons Portfolio Asset

Starting With Research

Mightily began with a comprehensive discovery process, including stakeholder interviews and competitor analysis, to ensure the site would meet the needs of both internal teams and external audiences.

Key Deliverables:

  • Custom Design System: Clean, professional layouts with intuitive information architecture tailored for legal services, focusing on practice areas, attorney bios, and thought leadership
  • Attorney Directory: Advanced filtering and search tools that make it easy to find attorneys by practice area, location, or keyword
  • Mobile-First Build: Designed to be responsive and fully functional across devices
  • Robust CMS Implementation: Built on WordPress with custom content blocks for ease of updates and consistent formatting across hundreds of pages
  • SEO Optimization: Structured data, fast load times, and best practices implemented site-wide to boost discoverability
FBT Gibbons Portfolio Asset
FBT Gibbons Portfolio Asset

Ongoing Feature Creation and Functional Enhancements

Since launch, Mightily has remained an ongoing digital partner for Frost Brown Todd, supporting continued innovation and refinement of the site.

Ongoing Features and Functional Enhancements Include:

  • Search Engine Improvements: Integration of advanced search tools including ElasticSearch for speed and accuracy in finding attorneys, services, and publications
  • Accessibility Enhancements: Ensuring the site meets or exceeds WCAG standards to improve access for all users
  • Practice Area Expansion: Adding new dynamic page templates to accommodate evolving service offerings and geographic markets
  • Newsroom Upgrades: A more functional and sortable content hub for legal updates, press releases, and thought leadership
  • Performance Monitoring: Regular assessments and optimization of site speed, uptime, and mobile responsiveness
  • Security and Maintenance: Ongoing updates, testing, and performance tuning to maintain the integrity of the site and its data
FBT Gibbons Portfolio Asset

FBT Results

  • Improved User Experience: Streamlined navigation and search tools have reduced bounce rates and increased time on site
  • Empowered Marketing Team: The custom WordPress backend allows the internal team to easily publish new content and attorney bios without developer intervention
  • Scalability: The modular backend allows new content types, practice areas, and attorney listings to be added efficiently, supporting the firm’s continued growth
  • Enhanced Brand Presence: The site now accurately reflects Frost Brown Todd’s leadership and professionalism across all touchpoints



Mightily’s ongoing partnership with FBT Gibbons is a testament to the power of smart design, future-ready development, and responsive digital support. What began as a site redesign has evolved into a digital platform that grows with the firm, enhancing its brand presence, improving internal workflows, and serving clients more effectively online.