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Don't leave your clients exposed.

Executive Liability Solutions

Executive risk coverage is a highly specialized category in which very few are able to compete successfully. However — or perhaps because of this — the insurance industry consensus on how to communicate effectively is that you should strive to be different, but not so different that you’re actually different. In other words, come up with slogans like everyone else’s slogans, look like everyone else looks, and do your best to be your competitors’ equal in the hope that you’ll get the nod based on timing, cost, or a bad golf game.

Our client wanted to stand out among a small number of competitors and was willing to take a bold position to do so. Which was just as well, because his website blows the doors off everything else in its class. It’s smart, it’s personable, it’s witty, and it’s hardworking — which are actually the traits you really want in your agent, right?