- What we did
- Digital Marketing
Behold the final shots from Shakespeare’s canon.
Local children’s rep companies Blue Apple Players and Walden Theatre merged, which led to a delightful new enterprise, Commonwealth Theatre Center, a place where children from the community could come to learn about expressing themselves through the dramatic arts. Shortly after a successful rebrand they had the opportunity to share an incredible accomplishment — the completion of what’s known as the Canon, the performance all 47 of Shakespeare’s plays.
They asked us to help them share this achievement by raising community awareness. Specifically, and to these ends, we had to excite people about Shakespeare (an old dead British guy in tights); explain why the theatre was relevant to Louisvillians; explain why art was even relevant at all; encourage kids to join the theatre; and then explain why the Canon was important [see note about dead guy in tights].