- What we did
- Social Media Assets
Unlocking The Spirit of Bardstown KY
Bardstown Tourism was in need of a creative partner to help them with two important projects. First, we needed to develop their Holiday 2022 New York Post ad campaign, promoting Bardstown as an elegant and beautiful place to visit between Thanksgiving and New Years. By spending an entire day on location, and engaging deeply with the Tourism team through interviews and creative exercises, we unlocked the heart of the town’s festive spirit.
The second objective was to develop a 2024 Visitors Guide that effectively showcases everything Bardstown has to offer. The goal was to create a sophisticated, visually focused guide that relied on artistic photography and minimal text. The final product is a visually striking guide designed to inspire visitors to experience the charm of Bardstown.
