Bardstown Tourism

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Unlocking Bardstown's Holiday Spirit

Bardstown Tourism was in need of a creative partner to develop their Holiday 2022 New York Post ad campaign, promoting Bardstown as an elegant and beautiful place to visit between Thanksgiving and New Years.

By spending an entire day on location, and engaging deeply with the Tourism team through interviews and creative exercises, we unlocked the heart of the town’s festive spirit.

Settled in 1780, Bardstown is Kentucky’s second-oldest city. With 11 distilleries within 20 miles this beautiful small town is right in the middle of the immensely popular Bourbon Trail; and ranks as one of the hottest tourist destinations in the US, all year round.

Bardstown Tourism is the voice and face of Bardstown to the world. Showcasing all that the city has to offer – from bourbon, to food, to events, to historic sites, and more.