While the original ask was just for a simple brochure website, they were so awesome and so much fun to work with we ended up doing a tun (see what we did there?) of collateral too. From shirts to beer mats to print ads, they encouraged us to develop a full range of bad-ass-appropriate material.
Although they’re only a five-person team, these guys are absolutely passionate about anything to do with alcohol, specifically if they can measure it. Importantly, they don’t need to market their services — they’re already considered the foremost lab of their kind in the nation. All they needed was a website and resources that represented how much they loved what they did. So, you know, not unlike us.
We have our fair share of large, well-heeled spirits-related clients, but when small, eager, creative companies with champagne imaginations and beer budgets come along, we do what we can to keep them happy — especially when they have the moxy to call themselves Bad Asses and the pedigree and chops to back it up.