Roast and Toast
About the only thing we love more than kittens are baby otters. But after that, we love good causes. Our client, Seven Counties Services, an agency that offers mental health and behavioral health services to the community’s more-vulnerable members, decided they wanted to host a roast as a fundraiser. We got in on the ground floor and developed all the communication materials, from the concept itself all the way through to the print, microsite, and digital advertising.
The roast for the first year was Terry Meiners, a local radio and TV celebrity. You sorta have to know him to appreciate his schtick, but he’s the guy everyone loves to make fun of. So we did.