The Norton Foundation came to us with a strange problem. They had a lot of money to give away, but they were having trouble making that sound like an attractive proposition.
OK, we exaggerate. They do have a lot of money, but it’s earmarked for education, and specifically for education that supports their mission of making Louisville a better place through an art-based curriculum. The trouble was, they didn’t know how to communicate this simply and clearly, how to filter out inappropriate leads, or how to position themselves in a city where their name (Norton) is already famous. Our solution was a series of simple, beautiful, honest, and straightforward marketing resources, from basic identity work to an easy-to-engage-with web site for grantees.