Behold the final shots from Shakespeare’s canon.

Commonwealth Theatre Center

When local children’s rep companies Blue Apple Players and Walden Theatre merged, they were the beneficiaries of a lovely new award-winning logo. Unfortunately, it was just a logo, not a brand. So when they had the opportunity to share the story of an incredible achievement — that they were completing what’s known as the Canon, all 47 of Shakespeare’s plays — they asked if we could help them share their brand more robustly.

We had several challenges all based on raising awareness — we had to excite people about Shakespeare (an old dead British guy in tights); explain why the theatre was relevant to Louisvillians; explain why art was even relevant at all; encourage kids to join the theatre; and then explain why the Canon was important [see note about dead guy in tights].

To be, or not to be: that is the question:
Whether ’tis nobler in the mind to suffer
The slings and arrows of outrageous fortune,
Or to take arms against a sea of troubles,
And by opposing end them. To die: to sleep.

This above all: to thine own self be true,
And it must follow, as the night the day,
Thou canst not then be false to any man.

Life’s but a walking shadow, a poor player
That struts and frets his hour upon the stage,
And then is heard no more. It is a tale
Told by an idiot, full of sound and fury,
Signifying nothing.

Love all, trust a few,
Do wrong to none: be able for thine enemy
Rather in power than use, and keep thy friend
Under thy own life’s key: be cheque’d for silence,
But never tax’d for speech.

Men at some time are masters of their fates:
The fault, dear Brutus, is not in our stars,
But in ourselves, that we are underlings.