The American Volleyball Coaches Association is a group dedicated to the discipline of coaching volleyball — but central to this mission are the volleyball players themselves. Predominantly young women between the ages of 13 to 18, these athletes look to their coaches as sources of education. Mightily was retained to help re-imagine Phenom, originally a print PDF magazine, into an engaging interactive news and information resource that AVCA could manage and edit independently. The site had to be highly interactive and work as well for the young audience as it did for the coaches and the site’s administrators.
As a beautiful mobile resource as well as a robust tablet resource, the site has performed beyond expectations. In addition, and as part of the brand-exploration process, we also designed various marketing materials including a range of modular logo marks, a comprehensive identity platform, and a range of advertising items.