You talk about tough strategic nuts to crack — this was a doozy. While skincare and hair-replacement treatment might at first blush seem related (because they all pretty much happen in the same area on people’s bodies), they really don’t have too much in common. So how do you create a single landing page that makes these two different services feel as if they are part of the same experience? You could do what a lot of communication firms do, just come up with some lame headline that says “Two Great Services in One Convenient Location!” or you could dig a lot deeper, and find a unifying theme.
We’re not going to give the game away by telling you how we did it — you’re just going to have to do what thousands of other people are doing based on the online advertising we put together: visit the site yourself! Check out the Advanced Dermatology site.